our story.

Finance Story was born from the need to explicitly understand the client and their unique business or personal situation. Professional, knowledgeable, and with an acute understanding of growing successful businesses, Finance Story has become synonymous with creating innovative and bespoke funding solutions.

As the Founder and Head of Funding at Finance Story, Shane Duffy is in the unique position of not only being a dynamo with developing incredible funding partner relationships but is highly regarded as an industry heavyweight in Supply Chain, Automation, and Robotics implementation globally with an exceptional reputation in blue-chip FMCG consultancy businesses. Leading and designing innovative projects Shane has headed up multimillion projects at the forefront of Australian innovation to provide a magnitude of savings to household brands and niche businesses. Combining this acute understanding of business with solid experience in management of large-scale business finance, Shane launched Finance Story. Currently one of the leading professional, bespoke finance consultancies in Australia, Finance Story is a mortgage broker in Melbourne with the drive and ability to provide clients with a deep understanding of their business and home situation, working with them to create incredible solutions at any stage and scale of need. Finance Story offers impeccable service, great insight, and understanding so that clients can truly benefit from expertise and value in establishing their next business loan, business finance, or home loan. Finance Story is a new way of securing your next business or home loan. Deeply knowledgeable, professional, and with a full suite of value-driven loan offerings to suit your own unique situation.

With a solid team to support him across loan processing, marketing, and sales support, along with an established UK-based lending partner office, Shane and the team will be there for you every step of your finance journey. Whatever your story.

Finance Story

  • Founder & Funding Specialist Director

    Shane understands business growth like no other. Shane founded Finance Story after a career in specialised senior consultancy roles with blue chip, global manfacturing, supply chain, and FMCG businesses. He is one of a small handful of highly specialised, business improvement consultants in Australia, that has been responsible for high level, multi-million dollar robotic, implementation projects across technology and supply chain many large scale, blue chip businesses. With extensive commercial and technical growth experience having saved businesses millions of dollars over a thirty year long career he is acutely equipped to have unique insights into the positive impact that cleverly selected property, automation/robotics and technology solutions can have on a business’s long-term profit, cash flow and ability to grow.  His commercial and technical experience ensures that that he fully understands exactly the benefit of any business loan required and is uniquely positioned to assist in writing a compelling business case to present to the lenders.

    BEng Hons ( Manufacturing Engineering )

    Dip Finance & Mortgage Broking

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why choose us

  • We absolutely understand business 100%. We work with you in an ongoing relationship to get you the best results for your plans.

  • With a comprehensive panel of lenders across mainstream banks, private lenders and angel investors, we have you covered in every aspect.

  • Our lenders enjoy working with us as we are smart, professional and we totally and unequivocally understand business. Your business.

  • We take pride in our valued working relationships, sometimes over years to work with pivoted ideas and aspirations. We value you.